Direct sales involve more than just setting up a shop and inviting customers to visit. Creating a successful book business requires a deeper approach.

In the session 'How To Scale & Profit More from Your Shopify Store', Pierre Jeanty will dive into the essentials of scaling a book business through direct sales. He will explore the importance of mindset, effective funnel, flywheel models, and the strategies that led him and others to achieve seven-figure success selling direct.

This session is for anyone committed to Shopify and/or direct sales regardless of their experience. Jeanty will highlight pitfalls in direct sales and offer insights to grow your book business.

Pierre Jeanty is a marketer and distinguished indie author in poetry and self-help, recognized as a USA Today bestseller. His writing, often centered on relationships, has amassed nearly 3 million social media followers. Recently, Jeanty has transitioned into an educational role, applying his extensive experience in book publishing and Facebook marketing to guide authors in Direct To Consumer strategies. Known for generating significant revenues and elevating businesses to seven-figure successes, he excels in e-commerce-driven book business development. Jeanty leads a marketing agency, a book fulfillment company focused on authors, and a publishing company in Florida, where he resides with his wife Natalie and their three children

Analyzing ads can be tricky. Between all of the data in the Meta Ad Manager, plus what Amazon Attribution data throws at us, knowing what to look at and how to make informed decisions is getting harder instead of easier.

From her experience working directly with hundreds of authors on their ads, Malorie Cooper has worked out the optimal metrics to examine as well as the best tools to use in order to make sense of the numbers. Not only that, she's built software that will make the process even easier without soaking up your profits!

In this session, you'll learn how to identify both good ads and bad ads in a matter of minutes and determine which can scale while keeping their ROI.

Malorie Cooper likes to think of herself as a dreamer and a wanderer, always pondering (or making) her next creation.

A twenty-year software development veteran, Malorie eventually climbed the ladder to the position of software architect and CTO, where she gained a wealth of experience managing complex systems and large groups of people.

Her experiences there translated well into the realm of science fiction, and when her novels took off, she was primed and ready to make the jump into a career as a full-time author. Having created the massive Aeon 14 universe with over 120 books written, she now spends most of her time helping authors advance their careers.

At present, she runs the Ads Team for The Writing Wives, helping as many as thirty authors a week with their ads and marketing.

She shares her home with a brilliant young girl, her wonderful wife (who also writes), a cat that chirps at birds, a never-ending list of things she would like to build, and idea

You work really hard, so what's stopping you from achieving everything you've dreamed of? Join millionaire authors Renee and Lee to uncover your abundance blocks and obliterate them forever. Once you've cleared what's stopping you, you can set clear intentions and align with the future you want to create. Nothing can stand in your way!

Lee Savino is a seven-figure romance author with multiple USA Today and Top 100 Amazon bestsellers who also has coached multiple authors.

She has extensive expertise in selling direct, going wide, rapid releasing, and branding, as well as less commonly explored (but extremely lucrative) areas such as translations.

She runs the Millionaire Author Mastermind Facebook group, and co-teaches the Money Magic Membership with Renee Rose, the Six Figure Strategy Course with Nick Eriks, and the Seven Figure Author course with herself.

Sign up to Lee’s Author advice mailing list here.

15-time USA Today bestselling romance author Renee Rose is passionate about helping other authors find and maintain an abundance mindset to catapult their careers and create their best future. She employs energetic tools and techniques to help her clients clear resistance and money blocks, access their inner guidance, and tap into their love and appreciation for their books so they can achieve their dreams. She is the author of Write to Riches: 7 Steps to Manifest Abundance from Your Books and the coach of the corresponding Write to Riches course, Money Magic with Lee Savino, and private clients. Sign up for the Abundant Author News with tools and insight into abundance mindset for authors here.

Designed for the tech-savvy marketer, this workshop delves into the intricacies of using advanced automation to refine and amplify your marketing strategies. Uncover the robust capabilities of Zapier’s multi-step workflows, enabling you to seamlessly syndicate and repurpose content across multiple platforms. Explore how ChatGPT's advanced AI algorithms can be harnessed to craft not just compelling, but strategically targeted email campaigns, social media posts, and SEO-optimized blog content. This session is a deep dive into the art of creating once and distributing intelligently, ensuring your marketing materials are not just created more efficiently but are also more impactful.

Chelle Honiker is an advocate for the empowerment of authorpreneurs, recognizing the importance of authors taking charge of both their craft and careers. In response to this need, she has founded a media and training company dedicated to supporting these creative professionals. As the co-founder and publisher of Indie Author Magazine, IndieAuthorTraining, Indie Author Tools, and Direct2Readers.com, Chelle’s team of more than 80 writers, editors, trainers, and support staff provides resources and insights that help authors navigate the complexities of self-publishing.

No matter how many Kickstarter campaigns you've launched, there's always more to learn. Join Kickstarter's Head of Publishing Oriana Leckert for an in-depth look at the tactics and best practices behind crowdfunding for authors.

This is an advanced strategy session to help you maximize the possibilities of success for every campaign you undertake. We'll cover Kickstarter's recent platform changes as well as discuss what's on the horizon for 2024. We will also look at a series of case studies focused on recent successful book campaigns and take a deep dive into unique and exciting rewards. The talk will be followed by a Q&A session, so come prepared with all your burning questions!

Oriana Leckert is the Head of Publishing at Kickstarter, where she helps creators bring a marvelous array of literary projects to life. She’s written and edited for Vice, MTV News, Slate, Hyperallergic, Gothamist, Atlas Obscura, and many more. Her first book, Brooklyn Spaces: 50 Hubs of Culture and Creativity (Monacelli, 2015), grew out of a multi-year project chronicling the rise and fall of under-the-radar creative places across New York City. Follow her at @orianabklyn on most social platforms.

Selling your books wide is the future of publishing. Join our panel experts as they discuss the best ways to maximize your visibility, merchandising, and sales at all of the major vendors.

PANELISTS: Monica Leonelle, Julie Brauschweiger (Barnes & Noble Press), Tara Cremin (Kobo), Orna Ross (ALLi), Dan Wood (Draft2Digital), Danica Favorite (PublishDrive)

Julie Braunschweiger, Sr. Manager for Barnes & Noble’s self-publishing platform, is responsible for day-to-day business operations, author outreach, promotions, and social media, as well as being closely aligned with top-line NOOK strategy. Previously, Julie spent four years in Los Angeles working in film and television. Before joining B&N, Julie was the lead bookseller for a local, independent bookstore in Katonah, New York.

Tara is the Director of Kobo Writing Life (KWL), Kobo’s independent publishing platform. She leads a team of book lovers who are actively involved in the indie publishing community and always looking for ways to help authors reach a new audience of readers. Tara hosts monthly live events for KWL with author and industry experts and you can sometimes hear her as a guest host on the Kobo Writing Life Podcast.

Irish author and poet Orna Ross is co-founder and director of the Alliance of Independent Authors (ALLi) and a passionate advocate for self-publishing and author empowerment. An international bestseller, her books have won many awards, including the Goethe Grand Prize for Historical Fiction, a Gold Literary Titan Award for poetry, and her work for ALLi has seen her named one of the Top 100 people in publishing (The Bookseller). She was born and raised in Wexford, in the south-east of Ireland, and now lives in St Leonard's on Sea, in the south-east of England, within working reach of London. Her motto is: “When in doubt, be braver.” Find out more at AllianceIndependentAuthors.org

Danica Favorite is the Community Manager at PublishDrive. A multi-published hybrid author, Danica understands the many challenges faced by authors today, and seeks to help them navigate those challenges, both in her role at PublishDrive and as an author. Her mission is to empower people to tell their stories, because every story matters.

Selling your product directly (books in all their forms and related merchandise) is the ultimate way to take control of your publishing destiny. Our panelists will discuss a variety of options for getting your books into the hands of readers, along with the best practices for each of these methods.

PANELISTS: Russell Nohelty, Michael Evans (REAM), Oriana Leckert (Kickstarter)

I write sci-fi thriller novels for future-makers and nonfiction books for authors looking to get ahead in the new age of publishing.

I am the co-founder and CEO of Ream, the subscription platform by fiction authors for fiction authors, a student at Harvard University, and am obsessed with experiencing, studying, and creating stories that can propel the world to a better future.

Oriana Leckert is the Head of Publishing at Kickstarter, where she helps creators bring a marvelous array of literary projects to life. She’s written and edited for Vice, MTV News, Slate, Hyperallergic, Gothamist, Atlas Obscura, and many more. Her first book, Brooklyn Spaces: 50 Hubs of Culture and Creativity (Monacelli, 2015), grew out of a multi-year project chronicling the rise and fall of under-the-radar creative places across New York City. Follow her at @orianabklyn on most social platforms.

Alex Smith has been with Printondemand-worldwide for over 7 years during which time he has gained an in-depth knowledge of the publishing industry. This placed him in the perfect position to take a leading role in the redevelopment of the Bookvault platform. He has been able to work very closely with some of the leading indie-publishing entrepreneurs to ensure that Bookvault continues to deliver the latest and greatest features that they need for their businesses.

Artificial Intelligence is the buzzword when it comes to the future of publishing. Our panelists will discuss the pros and cons of using these tools in writing and marketing--and they'll talk about the tools with the potential to change your publishing life.

PANELISTS: Monica Leonelle, Elizabeth Ann West, Steph Pajonas, and Kevin McLaughlin

Elizabeth is a Jane-of-all-trades, mistress to none! A leader in technological education for authors on digital publishing since 2011, she has helped hundreds of authors publish profitably in their preferred genre. Starting her writing career as an SEO writer in 2007, transitioning to a book marketer with The-Cheap back in 2012, and finally starting her own author education school in 2018, she now speaks at national author conferences such as 20Booksto50K Vegas and Romance Writers of America on topics about the publishing business, derivative fiction, and writing with AI. Working closely with Sudowrite in 2023 as their Community and Education Lead, she now consults for prompt engineering and loves staying up on the latest innovations. An alumni of Christopher Newport University with a B. A. in Leadership Studies, she has authored over 25 novels and hit the top 100 on the Amazon, Barnes and Noble, Apple, Kobo, and Google Play stores.

S. J. Pajonas, a USA Today Best Selling author, has graced the literary world for over a decade, unraveling stories that echo with the themes of familial bonds and the remarkable strength of women. A proud Capricorn and Japanophile, Stephanie weaves her love for culture into her tales, crafting worlds both uncommon and relatable. When not writing, she indulges in her fondness for reading, watching great TV, knitting, downtempo beats, and the simple joys of life with her family and playful dog in the outskirts of NYC.

Kevin McLaughlin is the multiple USA Today bestselling author of over a hundred works of science fiction and fantasy. He writes smart, fun adventures; the sort that keep you reading WAY past bedtime and leave you with no regrets the next day. But even as a writer of SF, the advent of artificial intelligence scared the bejeezes out of him, so he did what he always does when that happens: he took a deep dive to learn everything he could about the topic. Now he shares that information with other authors, because knowledge and understanding is the best way to confront change.

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